What is the primary purpose of your website?
To attract new customers? Improve customer service? Interact with business partners? Who will use your website? Customers or Clients? Suppliers or Vendors? Employees? How will they use your website? How often will you need to change the information on your website? Will the products or services change frequently? Will you want to feature special offers? Will customers expect to see something different each time they visit? So many questions! Help your business and your customers get the most from your website by thinking through these questions, and the rest is a breeze. Here are a few ideas to help get you started.

Customers may use your Web site to get general information about your business such as your name, location, hours, and contact information. Other things to consider having customers do on your site include:

• View samples of your work
• Get detailed product information
• Purchase or order products
• Ask questions or contact someone to get more information
• Schedule an appointment
• Review the progress of a project
• Download information, like brochures, or audio/video files

Vendors or Business Partners may view their account balances with your company on your Web site. Perhaps they may also:

• Access custom catalogs and pricing
• Order products for use in their business

Employees may use your Web site to collaborate with other employees and offices. And they may:

• Reduce paperwork by moving some administrative functions online
• Easily access the latest company information
• Share best practices within the organization

All are unique audiences with different needs, implying different depths and types of interaction on your website. Seems overwhelming? Try starting with one primary use for your website, and add additional functions in the future to address other needs. You may also want to talk to your employees, customers, and suppliers for their ideas on the best purposes for your Web site.

Step 2 - Your Domain Name :>